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Digital Storytelling Digital Storytelling: The Rise of User-Generated Content
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From Backroom To Boardroom From Backroom To Boardroom: Earn Your Seat With Strategic Marketing Operations
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Magnetic Marketing Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
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The Results Obsession The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
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RE RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes
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The Hidden Psychology of Social Networks The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
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The Practice of Management The Practice of Management
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Adcult USA Adcult USA: The Triumph of Advertising in American Culture
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The End of Competitive Advantage The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
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Powering Content Powering Content: Building a Nonstop Content Marketing Machine
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Culture Built My Brand Culture Built My Brand
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Brand Storytelling Brand Storytelling: Put Customers at the Heart of Your Brand Story
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3 Word Rebellion 3 Word Rebellion: Create a One-of-a-Kind Message that Grows Your Business Into a Movement
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Tap Tap: Unlocking the Mobile Economy
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Consumer Behavior Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh Associate Professor of Marketing, McGraw-Hill Education
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