There is No Antimemetics Division

So, yeah, definitely Lovecraftian in many ways: in magnitude (this is end-of-the-world horror, not pedestrian handful-of-teens-in-the-woods); in intention (no impersonal asteroids or supernovae, we're talking pure directed malevolence); in complexity; and, most importantly, in creativity—the ideas developed here are really clever.

Unfortunately, I've never cared for Lovecraft. Even as a teen, before I learned what a racist PoS he was, I found his stories tedious. Like, okay, I've got this great idea for a concept, let's see if I can completely kill it in development. This book was (unlike Lovecraft) actually quite good, well written, thought-provoking, enjoyable... it just tried too hard to work with ideas that can't pan out. (I won't go into details or spoilers. It just doesn't add up. Not the motivations, nor the background, and least of all the science.) There are just some ideas, like impromptu hitchhiking to South America or coating your lover in whipped cream, that are better just left to the imagination.