Lorena
Lorena

Business W Marketing Management

Position
Details
Rating
Readers Count
Controls
#2
Cover 4

Marketing Communications

Marketing Communications: Brands, Experiences & Participation
  • Chris Fill
01 read
#3
Marketing Communications Management: Concepts & Theories, Cases & Practices
Marketing Communications Management: Concepts & Theories, Cases & Practices
  • Paul Copley
01 read
#4
Cover 7

Marketing Communications

Marketing Communications: A European Perspective
  • Patrick De Pelsmacker
  • Maggie Geuens
  • Joeri Van Den Bergh
01 read
#5
Marketing Communications: Integrating Offline and Online with Social Media
Marketing Communications: Integrating Offline and Online with Social Media
  • P.R. Smith
  • Ze Zook
01 read
#6
Marketing Research
Marketing Research
  • Alvin C. Burns
  • Ronald F. Bush
01 read
#7
Cover 8

Essential Guide to Marketing Planning

Essential Guide to Marketing Planning
  • Marian Burk Wood
01 read
#8
Consumer Behaviour: A European Perspective
Consumer Behaviour: A European Perspective
  • Michael R. Solomon
  • Gary Bamossy
  • Søren Askegaard
  • Margaret K. Hogg
01 read
#9
Business Ethics
Business Ethics
  • Andrew Crane
  • Dirk Matten
  • Sarah Glozer
  • Laura J. Spence
01 read
#10
Strategic Marketing
Strategic Marketing
  • Douglas West
  • John Ford
  • Essam Ibrahim
01 read
#11
My Start-Up Life
My Start-Up Life
  • Ben Casnocha
41 read
#12
Trump Never Give Up
Trump Never Give Up
  • Donald J. Trump
41 read
#13
Good to Great
Good to Great
  • James C. Collins
3.8995 reads
#14
The International Business Environment: Challenges and Changes
The International Business Environment: Challenges and Changes
  • Ian Brooks
  • Jamie Weatherston
  • Graham Wilkinson
31 read
#15
Cover 5

Designing and Conducting Mixed Methods Research

Designing and Conducting Mixed Methods Research
  • John W. Creswell
  • Vicki L. Plano Clark
51 read
#16
Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
  • Peter Thiel
  • Blake Masters
3.87208 reads
#17
The Mom Test
The Mom Test
  • Rob Fitzpatrick
4.438 reads
#18
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Eric Ries
3.98160 reads