Blink

Very interesting studies in this book but I think he would have done better to structure it like freakonomics where there isn't an overarching purpose. Because after a while, I began to question it. “Really, Gladwell? The fact that people who are professional food testers aren't fooled by the coke pepsi challenge supports your blink thesis? (that despite everything being tied to it, I'm still not exactly sure what it is)