Creative Confidence

I'm starting to have a really big problem with IDEO and the way they use design. This book goes straight in the path of “everybody is a designer”, dispossessing designers of their expertise, craft and knowledge to transform “design” in a form of doodling activity for bored executives. The examples goes only one way, this executive went to become lead design director, this one became executive vision director, ... but strangely nowhere has a designer been integrated into those companies after being stripped of all their work and responsibilities.

I just can't stand anymore this vision of design as a set of recreational tools for bored white collars that will then transform more and more designer as simple tools they can use to achieve their “grand visions”.

As for the promise of the book to propose tool to give you the chance to discover your “creative confidence”, you will find it in the last 20 pages in the form of some poor workshops, after 200 pages of ego stroking as it's a bit too often the case with IDEO.