Creativity, Inc.

Splendid memoir of Ed Catmull about Pixar, its culture and nice journey about how things solidified to an enterprise and well-known company from an startup. This book is full of invaluable lessens about leadership, management and nurturing creativity yet there it comes with such an smooth story type that one never get bored. Ed Catmull within Creativity, Inc walk the audience through his point of view in hindsight as well as main players within this venture.

The values of the company and it's people, and how they got evolved by time is astonishing. He articulates even though luck and randomness are huge factors in which could not be avoided, how culture, mindset, leadership and stewardship are playing invaluable role to build sustaining creativity and success within the organization in large.

Ed also discuss about nitty gritty of merger with Disney. How things could go sideways and how big players react to avoid the meltdown is also astonishing. This part demonstrates the fact that skill, passion and leadership could play important role to bring the merger to another level so called synergy rather than hold each other back. Learning from each other and sharing their successes as well as failures are mind blowing. Candor have been identified as one of the major factor on success of both organizations.

Ed Catmull also talk about Steve Jobs plenty of times since he was one of the major elements in which bringing Pixar to picture and make it the best in its industry. It's amusing the way he describes his first acquaintance with Steve Jobs as well as the way they deal along the way. I found it interesting how he describes Steve Jobs and why other people/employees could not digest him initially. He also illustrated so called the spiritual awakening of Steve Jobs during last stage of his life.

I have been through the audio book more than once and enjoy the book immensely.