Damn Good Advice

I enjoyed this - there was plenty of opinion and some of it damn good.

The short take away is; creativity needs nurturing (build a resource - go to galleries, keep looking around you, question), exercise the skill, use it and regularly, believe in it - if you don't 100%, why should anyone else.
Refine, refine, refine....boil down how you communicate the idea, until it leaps out, clear and true.
Don't do brainstorm, “group-think” is a killer.

Being in adverting in the early days, in New York, post WW2, 60's, pre-computer, he obviously had a blast.

For me, it suffered a little for the fact that a story assembles the best bits (edited) and it sounds like it happened without a hitch. This is probably the result of his occupation (sales and advertising) and being an elderly male (New Yorker).

If I read too much in one go, I kept thinking about my Grandfather, when he visited the states and was told that in the US they grew potatoes, the size of your head - he relied, in Scotland we grew potatoes to fit in your mouth.

This book was enjoyable and worked best in bite sized chunks.