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You don't realize it. This will be a task you will have to take on one day, be you a parent or a granddad or an uncle: you will have to encourage a child to become a reader.
So how do you do it?
According to Pamela Paul, it's simple really; you create a culture of books. Share books in every way you can.
What books do you choose?
Pamela Paul is ready to help you there, too. She has excellent lists of contemporary children's books for every age.
What about children who don't want to read?
Patience, grasshopper, patience. Continue on with your culture of books and it will come in time.
A very helpful book for parents.