Make Up Break Up

I've been in a weird funk lately, the last books I've picked in the romance genre have not been winners for me and I was a little scared of starting this book. Fortunately, I enjoyed Make Up Break Up. I wouldn't say this is an enemies to lovers romance, I think about it more as a rivals to lovers romance.
First of all, I loved Annika! She was fiercely independent, very determined, totally in love with her job and her app, super smart and I loved how she fiercely disliked Hudson. Annika wasn't the easiest of characters. The fact that she was super focused on getting investors made her seem a little self centered sometimes, but I think it made perfect sense considering how passionate she was about her app and how she saw Hudson's app. Honestly, that just made me loved her character more.
Hudson was much more than a hot guy. He was definitely a visionary and a workaholic, very funny, charismatic, loyal to his family and very determined to remain successful. I loved the way we could see that he was also sweet and had a vulnerable side. It would've been perfect if we got interactions with his family in the story.
The tension and the chemistry between Annika and Hudson was freaking amazing and I couldn't put my kindle down so I read it in one sitting. There were a lot of funny moments (the pranks were hilarious), a lot of will they/won't they moments and I enjoyed every single part of their story. Even though they had a fling in the past, the slow burn through the book was so well done.
I really liked the tech setting too: the development of the Make Up app, the PR surrounding the tech world, the struggle to get investors, the financial issues and the fact that sometimes apps aren't exactly used how the app creator thought it would be. The secondary characters were also great and added different layers to their story: June, Annika's best friend and developer; Ziggy, Hudson's VP and Annika's dad. I hope we get June and Ziggy's story too.
I wasn't exactly a fan of the direction that the story went regarding the EPIC investment pitch contest, I was expecting something else entirely. I still loved how this book ended, even though it felt a little rushed. It would have ended smoother with an epilogue. Overall, a cute, entertaining, sweet, funny, charming, refreshing romance in a tech setting.