Ratings2
Average rating4
The book is written with the arrogant tone of a man that believes he's figured out the US media system, exploited it, and wants to bask in tales of his success. If you can get past the egotistical tone and the right-leaning one-sidedness of this book, Breitbart's perspective on how the media works is tremendously insightful, at times frightening, as he utilized a number of morally reprehensible, manipulative tactics.
Stand out chapters for me: Chapter 5 on the Bush era, and chapter 6 on Marxism and Alinsky's 13 rules for radicals.
Overall the book does a great job of explaining the tactics that the far-right media (and to some extent Trump) are currently employing.