Start with Why

01/28/2023:
The principle of starting with and never forgetting the reason WHY you started doing something is solid. And I appreciated the examples of multiple businesses (like Dell, Southwest Airlines, Apple, Costco, Walmart, etc.) and how their choice to follow or deviate from their initial WHY changed their entire business. And I can feel the author's passion for the subject matter with every paragraph.

However, like many have already stated in their reviews: the book is just too repetitive. Unless you truly want to do a deep dive and are as just as passionate about the topic, the TED talk would be more than enough to get the point across.

This was my second time reading this book. And I don't know if I would recommend this as a book to read cover-to-cover during 1-2 weeks like I did. It almost feels like each chapter could just be its own blog post that should be consumed little by little over time. If I could go back in time, I would probably read a chapter once every few weeks just as a refresher.