Start with Why

I like Simon as a guest on podcasts. He has a lot of good things to say and the empathy and kindness with which he approaches disparate topics while still remaining informative and sharp is enviable. 

BUT I did not like this book. I feel bad because it is an older piece of his and he has probably come a long way since this was published, but this book was repetitive to the extreme. The only point it made was the titular point: start with why. You could have stopped there instead of hashing out myriad ways in which this same concept can be described from a different perspective. The central idea is solid and a good one, but a book based on it was not merited in my opinion. I didn't learn much after the first chapter.

There are lots of sort-of outdated scenarios in the book as well, as much of the content is centred around 1990s-2000s era tech companies.

Lastly: There is some pseudoscience in there as well. I really do not think for a second that Simon knows much about neuroscience and I hope no one else thinks he does either. Get your neurosci bits from people who are qualified to dispense them :)