Ratings2
Average rating3.5
This is the book I expected when I read Company of One, so it's hard to review without comparing the two. This book is an affirmation of the idea that's it's fine to stay small; decide what “success” looks like for you personally. There are a lot of stories and practical advice, and several sections of questions in the Appendix to bring these ideas home.
Quick easy read. I don't feel like I got a ton out of it; the concept of a million dollar business is highly dependent on the industry you're in (suggestions are made), but overall it has good advice for entrepreneurs at any stage.
I would recommend her newer book, Tiny Business, Big Money, over this one.