The pumpkin plan

Thoughtful, inspirational, engaging. Contains actual insights and not too much fluff. Specialize your business according to the requests solicited from the most profitable 20% of customers/clients. Drop the big annoying low-profit clients. Find something unique to offer compared to others in your market. Grow the company by putting a ton of effort into it, systematize/delegate everything piecemeal, then sell it in maintenance mode. Interesting way to look at entrepreneurship.