Traction: How Any Startup Can Achieve Explosive Customer Growth

Traction

How Any Startup Can Achieve Explosive Customer Growth

2014 • 258 pages

Ratings17

Average rating4.2

15

The big takeaways here are the enumeration of the 19 traction channels and the discipline to give each one consideration. Each channel (i.e., content marketing, ads, etc.) has great examples from interviews with people who have used them successfully. The reader is urged to think: if I had to use this channel, how would I?

September 3, 2017