When digital becomes human

Thanks to NetGalley for giving me a chance to review this astonishing book.

When Digital Becomes Human takes a very deep and interesting approach on how the technology world evolves and influence every aspect of the companies. It aims to develop the advantages of this evolution toward the customers and the customer relationship building.

The book is really interesting, and quite condensed in its approach of the subject. It displays quite an amount of examples of companies evolving toward a better customer experience or customer relationship with the help of the digital world, proposing new ideas, and new way to deal with this amount of changes. It also has the great advantage of showing the dark side of the digital evolution and what it means in terms of people management but also customer expectations.

It displays also the essential role of the leader and of his entire staff to develop a true digital experience and customer oriented experience in a clever and really inspiring way. For everyone who wants his business to survive, and for everyone working in a company, it's quite an interesting and mind-blowing book to read!