Alan

Great insight onto Google commercial practices, provides some really creepy facts and backs them with several interviews the author has made over the time.
Also, the author is not parcial, since he admits to being a heavy user of Google Services.

I recommend this book to anyone that wants to know a little more of the “benevolent” Google.

Extremely repetitive.

Refreshing, wonderfully drawn, simply perfect!

Some chapters are just a compilation of facts, sometimes the narrative gets a little slow and lacking, but overall, is a fine read.