Moschinogal
Monica

Business Books

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work
Positioning
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Outliers: The Story of Success
How to Enjoy your life and your job
Switch: How to Change Things When Change Is Hard
The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
Made to Stick
A Whole New Mind
Decisive
Antifragile: Things That Gain from Disorder
The Charisma Myth
Making Ideas Happen
To Sell is Human
The New Rules of Marketing and PR
The Long Tail: Why the Future of Business is Selling Less of More
The Tipping Point: How Little Things Can Make a Big Difference
The Black Swan: The Impact of the Highly Improbable
Groundswell
Meatball Sundae
The Advertised Mind
Brands and Branding
Advertising and the Mind of the Consumer: What Works, What Doesn't, and Why
The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing
Converge
The Everything Store: Jeff Bezos and the Age of Amazon
Cover 1

Everything Is Bullshit

The Hard Thing About Hard Things
How we decide
Scaling Up