The Tipping Point
How Little Things Can Make a Big Difference
Ratings312
Average rating3.9
'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos
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Malcolm has an uncanny ability to take a lot and summarize it with anecdotes. The Tipping Point is a pretty good book on how ideas spread and essential reading for anyone in marketing.
This is my first Malcolm Gladwell book, and I can see why his books are so popular. He is able to take complex social psychology and explain it in very readable and understandable ways. Continually as I was reading this book, I would think about the experiences I was having in everyday life and how they relate to tipping points. Fascinating and useful.
All creators want to see their finished products get broad attention. This book investigates that illusive point where things fall in line, momentum begins to build and success is inevitable. Like with other Gladwell books, The Tipping Point is peppered with stories that seem unrelated at first, but are always brought back to the central theme (something I wish I was as good at). It's an entertaining book, and an informative book, but I felt it was missing a way to FIND a tipping point.
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