The Tipping Point
How Little Things Can Make a Big Difference
Ratings223
Average rating3.8
15
How Little Things Can Make a Big Difference
Ratings223
Average rating3.8
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Reviews with the most likes.
This is my first Malcolm Gladwell book, and I can see why his books are so popular. He is able to take complex social psychology and explain it in very readable and understandable ways. Continually as I was reading this book, I would think about the experiences I was having in everyday life and how they relate to tipping points. Fascinating and useful.
All creators want to see their finished products get broad attention. This book investigates that illusive point where things fall in line, momentum begins to build and success is inevitable. Like with other Gladwell books, The Tipping Point is peppered with stories that seem unrelated at first, but are always brought back to the central theme (something I wish I was as good at). It's an entertaining book, and an informative book, but I felt it was missing a way to FIND a tipping point.
There are undoubtedly some problems with Gladwell's analysis, but the ideas are interesting enough, and explained concisely enough to warrant four stars, I think.
Malcolm has an uncanny ability to take a lot and summarize it with anecdotes. The Tipping Point is a pretty good book on how ideas spread and essential reading for anyone in marketing.
