jonomatusky
Jono Matusky

Book Club

Cover 3

Non-Obvious 2019

All Marketers Are Liars
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Everybody Lies
Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
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Storynomics

Range: Why Generalists Triumph in a Specialized World
Pitch Perfect
Company of One
You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself
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Smarter Than You Think

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Thinking, Fast and Slow
Trust Me, I'm Lying: Confessions of a Media Manipulator
How Not to Be Wrong: The Power of Mathematical Thinking
The Infinite Game: How Great Businesses Achieve Long-lasting Success
Loonshots