Crossing the Chasm
Marketing and Selling Disruptive Products to Mainstream Customers
Ratings18
Average rating3.9
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
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This book was recommended to me by a mentor as a means of helping me with business forecasts for new products. In that sense, it was modestly helpful; it's a solid guide to bridging early markets to mainstream ones. However I erroneously purchased an old edition published in the early aughts, so the case studies were embarrassingly old. I did appreciate the author was kind of funny/more charismatic than most business writers but at the end of the day, it's still a business book and therefore pretty dry.
My rating of 3 reflects my point of view coming from the engineering side. That is, I did not feel this book was overly helpful when I was working mostly as an individual contributor. I might well find a reread more useful being more on the management side.
