Crossing the Chasm

This book was recommended to me by a mentor as a means of helping me with business forecasts for new products. In that sense, it was modestly helpful; it's a solid guide to bridging early markets to mainstream ones. However I erroneously purchased an old edition published in the early aughts, so the case studies were embarrassingly old. I did appreciate the author was kind of funny/more charismatic than most business writers but at the end of the day, it's still a business book and therefore pretty dry.

Interessante racconto su come le aziende dovrebbero comportarsi per passare da essere pioniere ad affermate nel mercato. Inizialmente molto bello poi diventa ripetitivo. 7

My rating of 3 reflects my point of view coming from the engineering side. That is, I did not feel this book was overly helpful when I was working mostly as an individual contributor. I might well find a reread more useful being more on the management side.

Helped identify /lots/ of potential failure modes for my one-day startup.