Crossing the Chasm

This book was recommended to me by a mentor as a means of helping me with business forecasts for new products. In that sense, it was modestly helpful; it's a solid guide to bridging early markets to mainstream ones. However I erroneously purchased an old edition published in the early aughts, so the case studies were embarrassingly old. I did appreciate the author was kind of funny/more charismatic than most business writers but at the end of the day, it's still a business book and therefore pretty dry.