Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
ByGeoffrey A. Moore,Regis McKenna
1991 • 119 Readers • 256 pages • 3.9
Predictable Revenue
ByAaron Ross,Marylou Tyler
2011 • 7 Readers • 208 pages • 5
The Mom Test
ByRob Fitzpatrick
2013 • 122 Readers • 134 pages • 4.3