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ByMarc Andrews,Matthijs Van Leeuwen,+1 more
2013 • 1 Reader • 177 pages
Rethinking Prestige Branding: Secrets of the Ueber-Brands
ByWolfgang Schaefer,JP Kuehlwein
2013 • 3 Readers • 272 pages • 4
The Art of Excellent Products
ByRiccardo Illy
2022 • 1 Reader • 208 pages
The Power of Cult Branding
ByMatthew W. Ragas,Bolivar J. Bueno
2002 • 3 Readers • 224 pages • 4
The Power of Persuasion: How We're Bought and Sold
ByRobert V. Levine
2003 • 4 Readers • 294 pages
Zag: The Number One Strategy of High-Performance Brands
ByMarty Neumeier
2006 • 16 Readers • 178 pages • 4.8