Jean-Noël Kapferer

Jean-Noël Kapferer

Jean-Noël Kapferer has written at least 5 books. Their most popular book is Advances in Luxury Brand Management with 1 save with an average rating of -⭐.

They are best known for writing in the genres one, asdfsa, and Asdfsa.

mone, asdfsa, and Asdfsa are their most common moods.

Advances in Luxury Brand Management

Advances in Luxury Brand Management
ByJean-Noël Kapferer(editor),Joachim Kernstock(Editor)

2017 • 1 Reader

Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands

2008 • 1 Reader

The New Strategic Brand Management: Advanced Insights and Strategic Thinking

2012 • 1 Reader • 492 pages

Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare

2015 • 1 Reader • 228 pages

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

2008 • 1 Reader • 384 pages