Jean-Noël Kapferer

Jean-Noël Kapferer

Jean-Noël Kapferer has written at least 5 books. Their most popular book is Advances in Luxury Brand Management with 1 save with an average rating of -⭐.

They are best known for writing in the genres one, asdfsa, and Asdfsa.

mone, asdfsa, and Asdfsa are their most common moods.

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Advances in Luxury Brand Management
Advances in Luxury Brand Management
    00 reads
    Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
    Luxury Strategy, The: Break the Rules of Marketing to Build Luxury Brands
    • Jean-Noël Kapferer
    01 read
    The New Strategic Brand Management: Advanced Insights and Strategic Thinking
    The New Strategic Brand Management: Advanced Insights and Strategic Thinking
    • Jean-Noël Kapferer
    00 reads
    Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
    Kapferer on Luxury: How Luxury Brands can Grow Yet Remain Rare
    • Jean-Noël Kapferer
    00 reads
    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
    • Jean-Noël Kapferer
    • Vincent Bastien
    00 reads