Amazon Unbound

I read “The Everything Store” several years ago and found it fascinating. I always like to peek inside large companies that really change industries, for better or worse. “Amazon Unbound” is the follow-up to that book.

The focus is invariably on Jeff Bezos and much of that revolves around Amazon, but it does extend into his work with The Washington Post, Blue Origin, and personal issues.

Frankly, I don't know how Brad Stone managed to get so much amazing detail. How does he know who sat where around a table or what someone wore the day such-n-such happened? It impresses me and makes for a rich story with many characters, all revolving around this world inside Amazon with a special way of thinking about problems.

I also really liked talking about this book because it helps solidify some of my thoughts on the company—for better or worse. I recorded a podcast review here: https://justinharter.com/amazon-unbound-by-brad-stone-ep-013

⭐️⭐️⭐️⭐️

Fascinating sequel to Brad Stone's “The Everything Store”. Although Bezos is on the cover of the book, the book highlights multiple other key players that have contributed to Amazon's success.

After reading “Working Backwards” written by two former VPs, I had a very favorable perspective on Amazon. It boasted the innovation engine and the enviable best practices that the company put in place.

“Amazon Unbound” is a refreshing counter-narrative to that. With well supported journalistic research, Brad Stone recalibrates the verdict as to how Amazon has impacted the US and the world. Highly recommended.