Because He's Jeff Goldblum

Everything else aside, I will confirm that this is a book that keeps its promises.

This is just about everything a book about Jeff Goldblum could be: smart, quirky, well-researched but with wild flights of imaginative fancy when the author sees fit to illustrate a point. It's also a study of a celebrity who bafflingly seems to have stayed authentically himself in the public eye for decades, and made a middle-age transition into internet fame look easy. Because he's Jeff Goldblum.