Brag!: The Art of Tooting Your Own Horn Without Blowing It

Quick, powerful read

There is great advice here for just about everyone: Be yourself. Think about what matters to your audience. Listen and have an actual conversation. It seems like common sense, but then again, why do so few professionals master these practices? Peggy Klaus writes about the topic following the same advice she gives her clients - make it interesting, keep it brief, and never be boring.