Collective Illusions
Conformity, Complicity, and the Science of Why We Make Bad Decisions
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Drawing on cutting-edge neuroscience and social psychology research, an acclaimed author demonstrates how so much of our thinking is informed by false assumptions—making us dangerously mistrustful as a society and needlessly unhappy as individuals. The desire to fit in is one of the most powerful, least understood forces in society. Todd Rose believes that as human beings, we continually act against our own best interests because our brains misunderstand what others believe. A complicated set of illusions driven by conformity bias distorts how we see the world around us. From toilet paper shortages to kidneys that get thrown away rather than used for transplants; from racial segregation to the perceived “electability” of women in politics; from bottled water to “cancel culture,” we routinely copy others, lie about what we believe, cling to tribes, and silence people. The question is, Why do we keep believing the lies and hurting ourselves? Todd Rose proves that the answer is hard-wired in our DNA: our brains are more socially dependent than we realize or dare to accept. Most of us would rather be fully in sync with the social norms of our respective groups than be true to who we are. Using originally researched data, Collective Illusions shows us where we get things wrong and, just as important, how we can be authentic in forming opinions while valuing truth. Rose offers a counterintuitive yet empowering explanation for how we can bridge our inference gap, make decisions with a newfound clarity, and achieve fulfillment. **National Bestseller** **Wall Street Journal Bestseller** **Named Amazon's 2022 Best Book of the Year in Business, Leadership, and Science**
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Interesting Ideas Marred By Author's Dogma. This is one of those books that presents a lot of interesting ideas, and indeed Part I in particular, where Rose is describing the problem and how it works, is quite remarkable. Yet even through this section, there are elements of Rose's partisan blinders (though also some refreshingly positive signs). For one, Rose, while spending an entire book speaking to the ills of conformity, repeatedly appeals to conformity to claim that “the science is settled” on “climate” “science”. Ummm... Yet in the positive column, it is exceedingly rare for someone of Rose's political persuasion to cite the libertarian-based Cato Institute, and Rose actually cites this very organization within this text. It is really in the final third of the book though where Rose's political blinders become most obvious, often citing things in support of his overall narrative seemingly not noticing that doing so fails Occam's Razor - there are far simpler, and therefore more likely correct, answers to some of these things (such as the rise in violent crime during the 2020 COVID lockdowns). Still, Rose actually does present quite a bit here that is absolutely worthy of consideration and discussion, even if he is off at times in certain areas. Very much recommended.
Thanks Netgalley and publisher for the ARC in exchange for an honest review!
I really enjoyed this new book by Todd Rose. I've listened to Rose on some podcasts and generally appreciated his insights so I was keen on trying one of his written works. I think this is a great distillation of cognitive biases and tricks we play on ourselves that affect the way we think. Rose does a great job of highlighting how collective illusions harm us individually and as a society, and the pitfalls that come with not speaking up when you think differently than the crowd. I would definitely recommend this both to people who have no prior knowledge of cognitive science as well as those that do (although those that are already well versed will not find much new here, maybe just packaged in a way that they may find meaningful.)
