Confessions of an Advertising Man
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Average rating3.8
15
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
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Ogilvy said that this book's goal was to attract people to work for him, and I readily believe that this goal was well reached, considering the impact this book had. A primer of advertising and a window on the office life in the 60s, delightfully written.
