Crush It!

I've watched a couple hundred hours of Gary Vee content till date. This was a lovely surprise, given his affinity for video. Finished it in 3 hours, two sittings. This is a non fiction book grounded in principles, yet has an actionable steps you can take today, to get started on building your personal brand online.
No jargon or B.S here. A feel-good read that emphasises - it is not only important to do what you love (and are good at), but also that it is the only way to survive (and eventually, thrive) in the economy of the future.

I'm about 70% thru as I write this and am really impressed. I'm always kinda torn when it comes to Gary V. Sometimes he's really inspirational as an entrepreneur, and sometimes I just wanna sock him, and most of the time I don't pay attention to him. BUT this book is pretty remarkable.

There's some internet 101, which I could do with out, but I suspect that part of the book isn't meant for me. The rest is quite interesting and really helps get the entrepreneurial juices flowing. I suspect anyone who reads his book and isn't doing what they love, will be leaving their jobs (good for the economy, those that want the work can get it and those that should be working on their passions will be) to follow Gary's words.

I consider this a business book, and have sworn those off in the last few years since they're mostly lip service about how great the author is and how with hard work you too can be great, without ever actually offering advice. Gary offers advice.

Great read at only 70% done.