A few interesting points in this book...career as squiggle...twelve easyish steps to starting a blog - both of these were good information. BUT the authors fan-boy attitude towards Apple got in the way. You can't go very many pages or often paragraphs without a mention of Apple, or Steve Jobs, or ipad, or iphone or etc., etc.... I have Apple products but after being bombarded with adoration of a single device, platform, I just got irritated. Surely there has to be other examples that could have served as well if not better.