Email Marketing Demystified

While many have decried that email is dead, a handful of marketers have quietly been using little-known email marketing techniques to generate massive results. According to the Direct Marketers Association, a business will earn an average of $43 in new revenue for every $1 invested in email marketing. In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers use to build large mailing lists, to write compelling copy that converts and to generate substantially more sales using nothing but their email list.