The French poster, born of a basic utilitarian purpose, has developed with age into an admired and collected art form. Vintage posters command high prices at auction and curators specialize in their restoration. The earliest art-worthy posters appeared on the streets of Paris designed by French-born artists such as Jules Chéret, who popularized poster art with his Maîtres de l'Affiche publication from 1895 to 1899, Paul Émile Berthon, and Henri de Toulouse-Lautrec. Other poster artists just as well known but hailing from other countries include Eugène Grasset from Switzerland.
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