Horrorstör

Having heard so many people describe trips to Ikea as their idea of a nightmare, making an Ikea like store the setting for a cosmic horror novel really should have been done earlier. However, Grady Hendrix here has nailed the topic. A dark wit pervades everything here, from the tongue in cheek adverts for flat-pack furniture that gradually evolve into different items through the book, the references for how easy it is to get lost in these giant warehouses with a guided path through the store, the wonderfully inane corporate sloganeering and even the more direct references to its obvious inspiration in Ikea.

Hendrix's writing style is easy to digest, making this a nice easy read. The plot plays with tropes (the shop was built on the site of an ancient evil etc), the characters are likeable with good understandable motivations. Yes, the plot is a bit silly at times, but the tongue is firmly in cheek which all lends to the dark wit of the book. All in all an excellent read and a nice break from a lot of more meaty stuff I have been reading recently.