Horrorstör

Having heard so many people describe trips to Ikea as their idea of a nightmare, making an Ikea like store the setting for a cosmic horror novel really should have been done earlier. However, Grady Hendrix here has nailed the topic. A dark wit pervades everything here, from the tongue in cheek adverts for flat-pack furniture that gradually evolve into different items through the book, the references for how easy it is to get lost in these giant warehouses with a guided path through the store, the wonderfully inane corporate sloganeering and even the more direct references to its obvious inspiration in Ikea.

Hendrix's writing style is easy to digest, making this a nice easy read. The plot plays with tropes (the shop was built on the site of an ancient evil etc), the characters are likeable with good understandable motivations. Yes, the plot is a bit silly at times, but the tongue is firmly in cheek which all lends to the dark wit of the book. All in all an excellent read and a nice break from a lot of more meaty stuff I have been reading recently.

2.5 ⭐️

Okay, so I like Grady Hendrix and I plan on reading more from him, however this one fell flat for me. I have noticed this book a few times at my local book
Store and kept skipping over it. I was on audible and saw that it was included with my membership so
I figured it a win-win. I was disappointed but happy that I didn't waste my credit. I honestly would give it a 2.5 if I could. It's just not my cup of tea. The characters were flat. I didn't particularly like any of them. The story was odd and would have worked better as a movie imo. I was bored.

I couldn't wait for it to be finished. I will continue to read Grady Hendrix and hope the others aren't similar to this experience.

I've been seeing this all over bookstagram for some time now and when I saw that like 90% of this author's work is free on audible, I decided to give it a shot. 
This is a quick listen, so therefore I'm going to assume it would be a real quick read too. For me this would be best labeled as a comedy-horror. It's not very serious, the copycat IKEA setting is pretty funny, and the writing itself isn't really anything to write home about. But again, this one is kind of silly in its entirety. 
It still has some good spots, and the horror is still present for sure. I especially enjoyed the chapter headers being done by another person and how they get progressively more unhinged. Both performances are good! 
Personally a 3.5/5* for me.