How Creativity Rules the World

Creativity...art...can these things be analyzed and broken down into doable steps? Can creativity and art be harnessed to make money?

This book answers yes to these questions and then explains the hows and whys.

Author Maria Brito looks at creativity as a force to use to shape a business in a positive direction. She outlines the steps to do so. And she talks her readers into listening to her by sharing stories of her own successes and the successes of others in using creativity in the world.