"This book was undertaken before the terms 'fake news' and 'alternative facts' were coined and the further escalation of America's ideological civil war. It was prompted by deep wonderment at the way people tend to be wholly enclosed within their ideological frames and deaf to claims about reality that come from the opposite camp, no matter how valid they might be. Ideology consists of normative prescriptions regarding how society should be shaped, together with an interpretive roadmap indicating how this normative vision can be implemented in reality. Ideological fixation is the result of tensions and conflicts between these two elements. The book does not focus on the normative aspect of ideology, which is largely subjective, but on its factual claims about the world, typically subordinate to, and often distorted by, the normative commitment. After theorists around 1960 proclaimed the 'death of ideology', ideological divides and clashes have reemerged with renewed intensity throughout the world, including in the liberal democracies. In the United States they have become particularly venomous. The other side is widely viewed as malicious, irrational or downright stupid, and, often, as barely legitimate. The zeal of the opposing sides is often scarcely less than that which characterized the religious ideologies of old. Indeed, historical religious ideologies have largely been replaced by 'secular religions' or 'religion substitutes'. The book is not another survey of past and present ideologies. It is an attempt to understand the cognitive, emotional and social roots of ideology and ideological fixation. It combines insights from evolutionary psychology regarding the nature of some of our deepest proclivities with a broad sweep through history. It proceeds from the Stone Age to the rise of civilization, the great religions and modernity, to a critique of fundamental factual premises that underlie some of the major debates dominating today's liberal democracies"--
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