How to Find It, How to Use It
TABLE OF CONTENTS;
General sources for international business research -- Accounting standards and practices -- Company information : issues -- Company information : directory sources -- Company information : financial sources -- Company information : electronic sources -- Corporate affiliations and corporate
change -- Special topics : international credit information and rankings -- International marketing : issues and sources -- International marketing research -- Advertising, direct marketing, and
media -- Exporting and importing -- Economic statistics -- Industry information -- International trade and payments -- International financial markets -- Appendix A : selecting a company directory - a checklist -- Appendix B : glossary - company definitions -- Appendix C : synthesis of accounting standards in 48 countries -- Appendix D : sample U.K. and French balance sheets -- Appendix E : disclosure requirements of major stock exchanges -- Appendix F : size of enterprises -- Appendix G : selecting an international database -- Appendix H : broadcast TV operators in OECD countries -- Appendix I : basic guide to exporting -- Appendix J : OECD country sources and coding schemes.
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