Killer Subject Lines
Killer Subject Lines
How to Grab Readers' Attention and Get Your Emails Opened
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The theory and layout of this book are fine. My biggest problem is applicability. Not that I don't think it's applicable, because it is very useful in theory, but because I haven't quite figure out how to put it into practice. Lots of ideas, but how do I choose which one will work for my purposes? Maybe it's just my problem...