Leading Loyalty: Cracking the Code to Customer Devotion

Leading Loyalty describes how the principles of empathy, responsibility, and generosity can help businesses inspire true loyalty from customers, not just loyalty based out of convenience. It's an excellent book for anyone in a leadership role, but I liked how the book made the point that it's not just leaders that can work to inspire loyalty. Anyone in a customer-facing role can utilize these principles to build strong customer relations and provide outstanding service. It's a worthwhile read, and one I'll refer back to.

Disclaimer: I received a complimentary copy of the book. All opinions here are mine, and I don't say nice things about books I don't like.