Made to Stick

This is the spiritual successor to Malcolm Gladwells “The Tipping Point”. One concept touched on in that book was the idea of stickiness - the ability for an idea to be memorable.

While there were some parts of the book that stuck with me (give strong leads, people identify with people), many of the concepts I honestly forgot about. It left me thinking this book may have been more sticky if it were shorter and stuck to only the most impactful examples.

I love all the author's books, and this one was no different. Short and to the point, with clear writing and useful, actionable examples.

Best communications book I've ever read.

Man I love these guys. Great material, well presented and with an emphasis on practical takeaways. My only complaint is that I missed the end of chapter summaries/outlines present in Decisive (my favorite book of theirs).

This is the spiritual successor to Malcolm Gladwells “The Tipping Point”. One concept touched on in that book was the idea of stickiness - the ability for an idea to be memorable.

While there were some parts of the book that stuck with me (give strong leads, people identify with people), many of the concepts I honestly forgot about. It left me thinking this book may have been more sticky if it were shorter and stuck to only the most impactful examples.

The main idea of this book is the SUCCESS principle (Simple, Unexpected, Concrete, Credible, Emotional). The whole book is only about that principle. It is interesting (and more of a marketing/pitch advice I feel) but it could have been explained with less texts. There are many examples which illustrate the principles but for me it felt a little repetitive.

This is a decent book; a few of the concepts - styles of introducing gaps in knowledge and the idea of ‘commander's intent' were quite useful. However, it too-often falls into the pop-psych mold of “Researchers from X tested whether X is X. The results were surprising” (no citation). The fact that the authors pay all too much credit to Gladwell makes it clear that they haven't woken up to the fact that many readers have grown beyond the enjoyment of such light science and the stratospheric concepts that authors try to wire together. I also wish that this sort of text would focus on one or a few industries or companies because the ‘whoah, this applies to farming and web 2.0 companies' type of rhetoric is old and detracts from the storytelling by requiring too much setup and too little examination of each scene.