No Filter: The Inside Story of Instagram
Ratings18
Average rating4
3.5
Entertaining. In this class of books (Hatching Twitter, Superpumped etc), I'd rank this first.
A good overview of where Instagram came for, and how Facebook annexed it and starting destroying it from its core. As someone who has been on IG from the very early days I felt the changes and it's interesting to map them to what was happening in the background. In the end it's more a story of Facebook and how it does business than about Instagram, but a good read regardless.
This book was not easy to read (written like a 800-page news article), but at the same time, I wanted to keep reading it. Through it all, Instagram, or its founder, does not come off as the protagonist of its own story. Facebook doesn't come off too well either.