Ontological Design: Subject is Project

This could have been a much better book if the author had a different audience in mind when writing it instead of his frat-boy mates.

“An egosphere is a space, such as an apartment, that is associated to the discursive category of the individual (as a modern secular theological dogma).”

Just one example of way too many which is full of “insider” languaging. Seriously? Too much technical wank-speak & not at all necessary. I get it you're smart, but I think you let your ego get the better of you by not writing it in a more accessible way.

And in spite of this it is an important book, but not enough people will be able to grok that. (Also the behavioural psychology stuff on Skinner & Eyal was psych 101 level & would have been better left out).