Perennial Seller

Won via Goodreads giveaway.

I love marketing. I love reading about it and talking about it and hearing new and cool creative ideas and even watching commercials (though I could die happy right this second if Geico promised to never advertise again).

This book was fun and conversational while also talking about how to create and market things that will continue to sell for a long, long time. It covered making sure that your work is as good as it possibly can be, making sure your work is positioned correctly, building a platform, finding ways to market without spending ad dollar$$$, but like WAY more interesting than it sounds, and with other good book recommendations and relevant pop culture anecdotes and cool publicity stunts thrown in!

I've followed the author's blog for a while, because it's a good marketing resource and he's fun to read, and I plan to continue, so I guess I'll have to forgive him for calling my beloved Friends a “receding cultural memory” on page 31. Them's fightin' words, good sir!

But for real, enjoyed this one a lot and it's going to live on my desk so I can go back and read bits of it when I'm not feeling very creative.