Play Bigger
Ratings4
Average rating4
This is a pretty bold thesis; to forego playing at the same level as your rivals, and instead forge your own category and become the category king. This is unlike any business development book I've come across to heard about.
I would recommend this to someone who is very passionate about building businesses / start-ups / new categories. It has a lot of good insights and rationales about building new categories and how one has better chances of dominating them. The concepts are very fundamental and make sense.
However, a lot of the content feels repetitive at times. Also, I felt sometimes that this was just their way of diversifying their revenue sources or to say “Hey, I've published a book.” Could have easily been a podcast, YouTube video or a shorter book.
Nevertheless, keeping the critic aside, I learnt from them and that's enough!