Present Shock: When Everything Happens Now
Ratings3
Average rating4
15
Ratings3
Average rating4
"An award-winning author explores how the world works in our age of "continuous now". Back in the 1970s, futurism was all the rage. But looking forward is becoming a thing of the past. According to Douglas Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Guided by neither history nor long term goals, we navigate a sea of media that blend the past and future into a mash-up of instantaneous experience. Rushkoff shows how this trend is both disorienting and exhilarating. Without linear narrative we get both the humiliations of reality TV and the associative brilliance of The Simpsons. With no time for long term investing, we invent dangerously compressed derivatives yet also revive sustainable local businesses. In politics, presentism drives both the Tea Party and the Occupy movement. In many ways, this was the goal of digital technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense. "--
"In the 1970s futurism was in. But looking forward has become a thing of the past. According to Rushkoff, "presentism" is the new ethos of a society that's always on, in real time, updating live. Rushkoff shows how this trend is both exhilarating and disorienting. This was the goal of technology--outsourcing our memory was supposed to free us up to focus on the present. But we are in danger of squandering this cognitive surplus on trivia. Rushkoff shows how we can instead ground ourselves in the reality of the present tense"--
Reviews with the most likes.
This book is big. It did my head in. It will require a second reading. Nonetheless, Rushkoff does that thing he tends to do best - observe society, ponder technology, consider implications, de-construct reality, and speak to great depths on fundamental parts of humanity's psyche that we often don't prod: time, morality, and everything in between. At it's fundamental best, this book is about technology and time. I particularly enjoyed the first section titled ‘Narrative Collapse' - where he looks at the current ethos of a post-Aristotelian narrative society; where the non-linear rules, and particular (and beautiful) depths of creativity, knowledge, and cognitive exploration are becoming old world attributes amongst humans.
If you're up for a long but absolutely fascinating read on technology, the philosophy of time, and current socio-tech matters, this is your book. It requires commitment, however. Simply skimming over this one is both an injustice to yourself, and hugely ironic once you reach certain areas of the book. You won't put it down and you'll more than likely pick it up for a second read to get your head around some of the huge areas Rushkoff explores. Bravo.
