Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market

Product Marketing, Simplified

A Customer-Centric Approach to Take a Product to Market

2020 • 204 pages

A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.

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